Square pegs in square holes

A solution to a problem must be the right solution. By understanding the problem we can make the right choices and find the solution that fits best.

All companies are different; all of your customers are different. Therefore it is important that you have a sales strategy that helps to identify what makes a good prospect customer. This is a customer that has a need for the product or service that you supply.

How many times have you heard?

"Hello, can I speak to the homeowner please?"

"I am not selling anything, but if you could have all of your windows in your house replaced free of charge, how many would you have done?"

Or,

"Congratulations, you are a winner!"

"You have been entered into our prize draw and have definitely won a prize. All you have to do is call this number and answer a few simple questions."

Or,

"Please do not throw this in the bin without reading it."

"Do you want to lead the millionaire lifestyle by working 1 hour per day?"

"Like you I was stuck in a dead-end job until I discovered the secret of success. Now I have a yacht, helicopter, private jet, holiday villa and a luxury house with swimming pool."

The problem with these approaches is that they are not effectively targeting the ideal customer. They are examples of very inefficient selling and have a very low success rate. The emphasis is on volume.

At Requite we will take time to build a profile of what makes a good prospect customer for your business. With your help we will then use this to effectively market your company to them by employing tried and tested methods.

By understanding your needs and the needs of your customers we can apply the right solution to help you grow your business.